Designed a logo for a new Asian Bistro called Ginger & Spice in Dayton, Ohio. Ginger & Spice approached me looking for a brand that would encompass the fresh, organic, and comforting feel of their new restaurant. My approach consisted of first doing many initial sketches/experimentations with different sumi ink brush strokes for the font, and different charcoal/watercolor pencil drawings of peppers and ginger to bring across the organic feel of the restaurant. Photos courtesy of Ginger & Spice.
Plain text logo
Sketches and Initial Concepting
Logo in context